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Channel: Social Media Podcast for Social Business by Shane Gibson Speaker and Author » guerrilla social media marketing
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3 Guerrilla Social Media Marketing Secrets

In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson: 6.    Assortment of Weapons – Use...

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3 Guerrilla Social Media Marketing Secrets Part 4

This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 9.    Amazement...

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3 Guerrilla Social Media Marketing Secrets Part 5

This is part part 5 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 12....

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3 Guerrilla Social Media Marketing Tips Part 6

This is part part 6 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 15.    Content...

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Guerrilla Social Media Marketing Secrets Part 7

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 2 Guerrilla Social Media Marketing Tips: 18....

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20 Social Media Tips Under 140 Characters Part 3

II have been saving my weekly Twitter updates on Social Media and posting them on my blog as a weekly digest.  This has become a bit of a social media meme for me.  It’s also there for those people...

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18 Social Media Tips Under 140 Characters

18 Social Media Tips Under 140 Characters 1.     Use http://www.backtype.com/ to search blog comments about you, your blog or a topic. 2.     Social media is too new for Gurus. We’re all amateurs!...

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19 Guerrilla Social Media Marketing Secrets

I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference...

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How long is a long term marketing goal? Are you quitting too soon.

Jay Levinson says it takes up to 18  months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to...

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The 10 Personality traits of a Guerrilla Social Media Marketer

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together.  I thought I would...

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Guerrilla Social Media Marketing – Truth

Here’s another excerpt from the book I’m working on with Jay Conrad Levinson. Truth: Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available...

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Guerrilla Social Media Marketing – Positioning

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: A guerrilla positioning story tells your specific niche the following: 1. What your corporate values are and...

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What Guerrilla Social Media Marketers Know…

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: Guerrillas know that social media and social networks are bi-directional communications tools. Most of your...

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Engagement pages versus landing pages

This is another (unedited) excerpt from Guerrilla Social Media Marketing a new book by Jay Conrad Levinson and Shane Gibson set for release in September 2010. Engagement pages are designed to capture...

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Facebook, Twitter, Blogging, SEO – Which one is right for you?

The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social...

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Guerrilla Social Media Marketing Traditional Websites versus Social Sites

In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to build community and consent your...

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Guerrilla Social Media Marketing Weapon #65 Alltop.com

Alltop.com: Is described by co-founder Guy Kawasaki as “the online version of the magazine rack in your bookstore except that it has 900 subjects and is free.” It organizes news and blog entries by...

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.tel Guerrilla Social Media Marketing Weapon #88

Excerpt from Guerrilla Social Media Marketing by Shane Gibson and Jay Conrad Levinson: .tel: This is a new domain name extension but it’s more than just another domain. Yourname.tel, Yourproduct.tel...

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Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the Guerrilla Marketing series of books, the top selling marketing...

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Social Media Calendar

There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and...

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