3 Guerrilla Social Media Marketing Secrets
In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson: 6. Assortment of Weapons – Use...
View Article3 Guerrilla Social Media Marketing Secrets Part 4
This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 9. Amazement...
View Article3 Guerrilla Social Media Marketing Secrets Part 5
This is part part 5 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 12....
View Article3 Guerrilla Social Media Marketing Tips Part 6
This is part part 6 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 15. Content...
View ArticleGuerrilla Social Media Marketing Secrets Part 7
This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 2 Guerrilla Social Media Marketing Tips: 18....
View Article20 Social Media Tips Under 140 Characters Part 3
II have been saving my weekly Twitter updates on Social Media and posting them on my blog as a weekly digest. This has become a bit of a social media meme for me. It’s also there for those people...
View Article18 Social Media Tips Under 140 Characters
18 Social Media Tips Under 140 Characters 1. Use http://www.backtype.com/ to search blog comments about you, your blog or a topic. 2. Social media is too new for Gurus. We’re all amateurs!...
View Article19 Guerrilla Social Media Marketing Secrets
I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference...
View ArticleHow long is a long term marketing goal? Are you quitting too soon.
Jay Levinson says it takes up to 18 months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to...
View ArticleThe 10 Personality traits of a Guerrilla Social Media Marketer
Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together. I thought I would...
View ArticleGuerrilla Social Media Marketing – Truth
Here’s another excerpt from the book I’m working on with Jay Conrad Levinson. Truth: Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available...
View ArticleGuerrilla Social Media Marketing – Positioning
This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: A guerrilla positioning story tells your specific niche the following: 1. What your corporate values are and...
View ArticleWhat Guerrilla Social Media Marketers Know…
This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: Guerrillas know that social media and social networks are bi-directional communications tools. Most of your...
View ArticleEngagement pages versus landing pages
This is another (unedited) excerpt from Guerrilla Social Media Marketing a new book by Jay Conrad Levinson and Shane Gibson set for release in September 2010. Engagement pages are designed to capture...
View ArticleFacebook, Twitter, Blogging, SEO – Which one is right for you?
The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social...
View ArticleGuerrilla Social Media Marketing Traditional Websites versus Social Sites
In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to build community and consent your...
View ArticleGuerrilla Social Media Marketing Weapon #65 Alltop.com
Alltop.com: Is described by co-founder Guy Kawasaki as “the online version of the magazine rack in your bookstore except that it has 900 subjects and is free.” It organizes news and blog entries by...
View Article.tel Guerrilla Social Media Marketing Weapon #88
Excerpt from Guerrilla Social Media Marketing by Shane Gibson and Jay Conrad Levinson: .tel: This is a new domain name extension but it’s more than just another domain. Yourname.tel, Yourproduct.tel...
View ArticleGuerrilla Social Media Marketing – Foreword by Guy Kawasaki
Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the Guerrilla Marketing series of books, the top selling marketing...
View ArticleSocial Media Calendar
There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and...
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